PhonePe’s Google Play Store alternative Indus Appstore to launch in India on February 21st

Highlights

• The Indus Appstore will be available in 12 different languages.
• The company’s website indicates that it has partnered with various apps.
• The marketplace will likely provide dedicated chatbot support in India.

PhonePe is gearing up to challenge Google’s Play Store by launching its mobile app store, the Indus Appstore, to consumers later this month in India. This move comes a few months after the digital payments firm extended its app marketplace to Android developers, welcoming them to publish their apps on the platform. Here are the details about the yet-to-be-released Indus Appstore.

Indus Appstore launch date

• PhonePe has confirmed that it is launching the Indus Appstore on February 21st for Indian consumers.
• As per PhonePe, the Indus Appstore is the country’s own Android-based app marketplace.

• The ‘Made-in-India’ app store is said to be designed to accommodate India’s cultural and linguistic diversity.
• The Indus Appstore will be available in 12 different languages, including English, Hindi an other regional languages.

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More about the ‘Made-in-India’ Indus Appstore

• The company’s website indicates that it has partnered with various apps like Flipkart, ixigo, Domino’s Pizza, Snapdeal, JioMart, and Bajaj Finserv.
• As per reports, in November 2023, Indus Appstore announced collaborations with prominent game developers such as Gameskraft, Dream11, Mobile Premier League (MPL), and Nazara Technologies.
• Unlike the Google Play Store and Apple App Store, the app marketplace will reportedly not impose any fees on in-app purchases, offering a fee-free structure.
• PhonePe‘s Indus Appstore will likely provide dedicated support in India via email or chatbot, ensuring swift assistance and resolution of queries.

• A report by MoneyControl said that PhonePe has collaborated with original equipment manufacturers like Nokia and Lava to embed the app store into their devices since November 2023.
• The Indus Appstore is anticipated to be accessible on its website, allowing consumers to download and install the app on their smartphones independently.
• The platform will introduce a mobile number-based login system to cater to consumers who do not possess email accounts, aiming to broaden its user base.
• The launch of the Indus Appstore arrives amidst ongoing regulatory scrutiny of Google’s app marketplace in India and various other markets.

The post PhonePe’s Google Play Store alternative Indus Appstore to launch in India on February 21st first appeared on 91mobiles.com.

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